RESEARCH

Dialogic research
We are pioneers in a new field that builds on the strengths of qualitative research, public consultation and facilitation, called Dialogic Research. It embraces multiple perspectives in generative dialogue using projective tools to provoke discussions. This has been a very powerful tool that we have used in recent strategic and branding initiatives for Travel Alberta, ParksvilleQualicumBeach, the National Music Centre and Dalhousie University among others.  

Ethnographic research
Immersing ourselves in people’s lives, watching what happens, listening to what is said, asking questions to more deeply understand behavioursand what drives them. 

Social listening research – clients are often blind to the vast amount of conversation that is happening about their brand. We have access to the vast majority of mentions and conversations since social media came to prominence, and we know how to analyze it to produce insights for the future.

Expert interviews
Combining in-depth and academic research reviews, we are able to tap into the knowledge of global experts on virtually any topic.

In-depth qualitative interviewing
Primarily through in-depth, one-hour long, one-on-one interviews, but also with focus groups and ethnographic studies. 

Secondary research reviews 
Combing existing research to identify previously unrecognized insights, both qualitative and quantitative.

Semiotic research 
The study of how meaning is made within a culture, it looks broadly at cultural products such as popular media and at all the advertising, packaging and merchandising in a field, as a context for analysis.

Trend research
Forward-looking research that forecasts and anticipates key trends is extremely valuable. It is best accomplished through a combination of expert interviews, secondary research reviews, and in-depth analysis. And a significant amount of judgment.

First Nations consultation and immigrant consultation
Sometimes we conduct qualitative research in the participants’ primary language. Other times we conduct English-as-an-additional-language dialogue circles, using specific projective research techniques to surface the key stories and insights.

DISTILLATION

Customer journey mapping
With the advent of AI tools, increasingly complex customer data now allows us to create more intelligent customer journeys than ever before. Mapping customers through a purchase from ‘pre-consideration’ al the way to ‘advocacy’.

Best / promising practices– through a combination of secondary research reviews and in-depth interviewing, we bring rigor, discipline and insight to best practice studies. 

Photojournalism– bringing the reality of the lives of target audiences to life for clients through imagery and video. A well taken, well chosen, and honest photograph speaks volumes. Couple this with insightful questioning and the output of our photojournalistic research always makes an impression.

Academic literature reviews
Lead by our social psychologist, our academic literature reviews place particular emphasis on identifying peer-reviewed behavioural theories that can form the framework for a strategic plan.

STRATEGY DEVELOPMENT

Brand strategy
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Strategic plans
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Communications strategies
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Tourism strategies
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Board facilitation
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IMPLEMENTATION

Living the brand workshops
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Brand storytelling workshops
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Brand measurement dashboards
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Brand graphic equalizers
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