Strategic update for Banff Lake Louise Tourism

Banff Lake Louise is a truly world class destination, but what dioes that really mean? What is the emotional product of the destination, and how does it differ from other places. This is just one question we sought to discover the answers to in a robust and fruitful process working with many stakeholders inside and outside of the destination. The brand strategy that was developed is currently informing a new visual direction and campaign for the destination. More to come.

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Contact Us:


Stormy Lake Consulting
7216 Bow Crescent NW,
Calgary, AB T3B 2B9

Vancouver Island

Stormy Lake Consulting
1246 Marina Way,
Nanoose Bay, BC V9P 9C1

Phone: 1 (403) 685-3662