Your real competitive set

Who is your competition?

This is a key question we all ask ourselves. Many attractions position themselves against competing attractions in their community - in terms of visitations, satisfaction, value for money and other metrics.

But when you ask visitors what they are planning to do with their family next weekend, the suite of attractions are replaced by a much wider list of “things we could do”. This represents the real competition for most attractions and one that requires a different set of strategies and tactics.

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Contact Us:


Stormy Lake Consulting
7216 Bow Crescent NW,
Calgary, AB T3B 2B9

Vancouver Island

Stormy Lake Consulting
1246 Marina Way,
Nanoose Bay, BC V9P 9C1

Phone: 1 (403) 685-3662