Understanding Future Customers: our approach

Most research is like a financial statement, it looks backwards at what the situation was at a specific moment in time. But strategic planning needs to be forward looking – focusing on emerging opportunities in the market and anticipating forces of change.

For the past six years we have been conducting customized future customer studies, an examination of the significant forces of change that will shape the market for the next 10 – 15 years. The result is a set of trend maps that allow our clients to navigate the evolving markets with more insight and greater confidence.


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Contact Us:


Stormy Lake Consulting
7216 Bow Crescent NW,
Calgary, AB T3B 2B9

Vancouver Island

Stormy Lake Consulting
1246 Marina Way,
Nanoose Bay, BC V9P 9C1

Phone: 1 (403) 685-3662

Email: philip@stormylakeconsulting.com