Understanding bankruptcy for MNP

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People facing bankruptcy are scared and have been fighting off creditors for months. They often have been desperate to not go into bankruptcy but now have few choices.

Interestingly, they have a few more choices than they think.

Through in-depth interviews, mystery shops and focus groups, our work for MNP identified the emotional journey of an individual going through bankruptcy. This understanding allowed us to provide MNP with four core marketing strategies to grow the business of each individual trustee across the country.

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