Stormy Lake Consulting: Tourism marketing disasters - Travel Alberta industry talk 2017

This time presenting at our favourite Travel industry conference, we looked at the big disasters in Tourism marketing in order to see what we could learn from them.

Download the presentation here if you want to see what not to do, or what you can learn from. And do please get in touch if you have any comments or questions about the presentation.

Stormy Lake Consulting

We develop strategic plans, innovations insights, and brands
using cutting edge research, consultation and facilitation.
In everything we do we aim to be clear, compelling and useful.

Dialogic Research combines the incisiveness of qualitative research groups with the engagement of a lively 'town hall' consultation.

When our clients have crucial meetings, retreats, or working sessions,
we help them to maximize participant contribution,
getting the very best value from their time.

Branding is far more than a logo or a new set of 'clothes',
we set brands up with a clear understanding of who they are,
and who they need to be to grow and flourish.

When our clients want to know what's around the corner,
we take a look for them using a combination of desk research, trend analysis, expert interviews, and modelling.

Qualitative research must be incisive, or it just ends up being interesting and expensive. We use cutting edge research techniques to uncover truths that lead to clear, compelling and useful recommendations.

Strategic Planning is an art and a science. So we make sure our methods are both robust and creative to produce strategic plans for clients that make a tangible and measurable difference.

Click on a tile below to see some of our experience, and how we turned complex problems into clear, compelling and useful recommendations.

Click on a tile below for some of our education experience,
and to see how we turned complex problems
into clear, compelling and useful recommendations.

Click on a tile below for some of our energy experience,
and to see how we turned complex problems
into clear, compelling and useful recommendations.

Click on a tile below for some of our financial services experience,
and to see how we turned complex problems
into clear, compelling and useful recommendations.

Click on a tile below for some of our social marketing experience,
and to see how we turned complex problems into clear, compelling
and useful recommendations.

Click on a tile below for some of our other experience,
and to see how we turned complex problems
into clear, compelling and useful recommendations.

Click on a tile for some of our post-secondary education experience,
and to see how we turned complex problems
into clear, compelling and useful recommendations.

Click on a tile below for some of our tourism experience,
and to see how we turned complex problems
into clear, compelling and useful recommendations.

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or the contact details on the right. We look forward to chatting soon.

Meet the team and find out about our history.

We develop strategic plans, innovative insights and brands using cutting edge research, consultation and facilitation. In everything we do we aim to be clear, compelling and useful. Mobile.

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Calgary

Vancouver Island

We develop strategic plans, innovations insights, and brands using cutting edge research, consultation and facilitation. In everything we do we aim to be clear, compelling and useful.

Dialogic Research combines the incisiveness of qualitative research groups with the engagement of a lively 'town hall' consultation.

When our clients have crucial meetings, retreats, or working sessions, we help them to maximize participant contribution, getting the very best value from their time.

Branding is far more than a logo or a new set of 'clothes', we set brands up with a clear understanding of who they are, and who they need to be to grow and flourish.

When our clients want to know what's around the corner, we take a look for them using a combination of desk research, trend analysis, expert interviews, and modelling.