Philip Coppard is a mountain biker, a pizzaiolo (pictured builing his pizza oven) and the principal of Stormy Lake Consulting. He established Stormy Lake in 2002 with a deep desire to solve complex strategic problems for clients using leading-edge research tools and strategic processes.
Philip has a B. Comm. Honours (1987) from Queen’s University, with specializations in marketing and computer science. Philip is engaged in graduate studies and research in social psychology at University of Calgary.
Philip started his career at Ogilvy & Mather, a global communications agency, where he created a business-consulting unit rooted in the study of human behaviour.
Stormy Lake has worked across seven core industries – financial services, education, social marketing, public policy, retail, tourism and professional services. Philip has local, national and global experience.
Philip is a strategist and he has developed a proprietary planning model that embeds the principles of design and change management into traditional strategic planning. He believes that the foundation of strategy is both insights and ideas, and this is where he excels.
To be able to develop innovative and effective strategic plans, Philip has developed research expertise in a significant number of areas, including aboriginal consultation, best practices reviews, dialogic research, economic and competitive research, ethnographic research, expert interviews, experimental research, immigrant consultation, in-depth qualitative interviewing, secondary research reviews and forward-looking trend research.