Stormy Lake Consulting: If you snore, will you do anything about it?

Snoring is a health issue and a relationship issue.

Many snorers do know how often or how loudly they snore, because they are asleep.

Had a house burn down across the street, missed the whole damn thing. (Snorer)

In my situation, it doesn’t really directly affect me, maybe a little less sleep, but I don’t think it is anything too serious for my wife and I to figure out how to deal with it. It’s not like she has kicked me out of the bed or anything. It’s not that serious. (Snorer)

But for their bed partners, it is a different situation. In fact, the health effects of sleep deprivation on bed partners is more serious than the effects on snorers themselves.

At the end of the day, most snorers don’t seek treatment because they minimize and normalize the effects of snoring.

During our research, we initially separated snorers from their bed partners and asked them to write about how snoring affected them personally. When bed partners shared their stories, snorers where shocked to find out just how much their bed partners had been suffering. And for the first time they were willing to do something about it.

I don’t think you can put a price on it, deep sleep for your quality of life. I would pay anything for a good night sleep. (Bed partner)

Unfortunately, bed partners do not ask their partners to seek treatment until the situation is severe.

Through this research we were able to model the decision-making process for people seeking treatment for snoring.

Snoring behaviour map

This lead to a new significant new business opportunity for our client.

Stormy Lake Consulting

We develop strategic plans, innovations insights, and brands
using cutting edge research, consultation and facilitation.
In everything we do we aim to be clear, compelling and useful.

Dialogic Research combines the incisiveness of qualitative research groups with the engagement of a lively 'town hall' consultation.

When our clients have crucial meetings, retreats, or working sessions,
we help them to maximize participant contribution,
getting the very best value from their time.

Branding is far more than a logo or a new set of 'clothes',
we set brands up with a clear understanding of who they are,
and who they need to be to grow and flourish.

When our clients want to know what's around the corner,
we take a look for them using a combination of desk research, trend analysis, expert interviews, and modelling.

Qualitative research must be incisive, or it just ends up being interesting and expensive. We use cutting edge research techniques to uncover truths that lead to clear, compelling and useful recommendations.

Strategic Planning is an art and a science. So we make sure our methods are both robust and creative to produce strategic plans for clients that make a tangible and measurable difference.

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We develop strategic plans, innovative insights and brands using cutting edge research, consultation and facilitation. In everything we do we aim to be clear, compelling and useful. Mobile.

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Calgary

Vancouver Island

We develop strategic plans, innovations insights, and brands using cutting edge research, consultation and facilitation. In everything we do we aim to be clear, compelling and useful.

Dialogic Research combines the incisiveness of qualitative research groups with the engagement of a lively 'town hall' consultation.

When our clients have crucial meetings, retreats, or working sessions, we help them to maximize participant contribution, getting the very best value from their time.

Branding is far more than a logo or a new set of 'clothes', we set brands up with a clear understanding of who they are, and who they need to be to grow and flourish.

When our clients want to know what's around the corner, we take a look for them using a combination of desk research, trend analysis, expert interviews, and modelling.