If you snore, will you do anything about it?

Snoring is a health issue and a relationship issue.

Many snorers do know how often or how loudly they snore, because they are asleep.

Had a house burn down across the street, missed the whole damn thing. (Snorer)

In my situation, it doesn’t really directly affect me, maybe a little less sleep, but I don’t think it is anything too serious for my wife and I to figure out how to deal with it. It’s not like she has kicked me out of the bed or anything. It’s not that serious. (Snorer)

But for their bed partners, it is a different situation. In fact, the health effects of sleep deprivation on bed partners is more serious than the effects on snorers themselves.

At the end of the day, most snorers don’t seek treatment because they minimize and normalize the effects of snoring.

During our research, we initially separated snorers from their bed partners and asked them to write about how snoring affected them personally. When bed partners shared their stories, snorers where shocked to find out just how much their bed partners had been suffering. And for the first time they were willing to do something about it.

I don’t think you can put a price on it, deep sleep for your quality of life. I would pay anything for a good night sleep. (Bed partner)

Unfortunately, bed partners do not ask their partners to seek treatment until the situation is severe.

Through this research we were able to model the decision-making process for people seeking treatment for snoring.

Snoring behaviour map

This lead to a new significant new business opportunity for our client.


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Stormy Lake Consulting
7216 Bow Crescent NW,
Calgary, AB T3B 2B9

Vancouver Island

Stormy Lake Consulting
1246 Marina Way,
Nanoose Bay, BC V9P 9C1

Phone: 1 (403) 685-3662

Email: philip@stormylakeconsulting.com