With more than 200 schools and 35 alternative programs, the Edmonton Public School Board offers an array of choices.
Working with Environics Research Group and Johston Research, we were asked to understand how to help parents and children make the best possible decision for their education.
Choosing a school is not easy an easy process, but it largely revolves around a two part question: what is the right school? For my child?
By understanding the emotional and rational decision-making process, we were able to help EPSB develop more focused and effective communications tools to help parents and students overcome the anxiety, stress and frustration of the deciion-making process and enjoy the relief and excitement of making the right choice.