Charlie is the former General Manager of Identica, Western Canada’s largest brand strategy and design firm. He is also a professional landscape painter, sports junkie and music geek.
An astute thinker, an experienced brand strategist and an insightful researcher, Charlie offers a wealth of experience helping some of the world's best-known brands and organizations to realize their potential. Charlie started his career making tea for ad execs at MCBD, a start-up advertising agency in London, UK. He swiftly moved up the ranks, helping to grow the fledgling agency into one of the UK's top creative shops. Charlie's strategic thinking for clients such as Her Majesty's Government, The Metropolitan Police, Travelocity and Subaru helped MCBD win the coveted title of IPA Effectiveness Agency of the Year.
Charlie moved to Canada joining the Cossette network where he led the national Future Shop account, and where latterly he ran Identica, one of Canada's largest brand strategy and design firms. His experience in developing robust strategic platforms and meaningful insights has helped many Canadian brands of varying sizes, including The National Music Centre in Calgary, APTN, the Government of Alberta and Fasken Martineau.
Charlie has been an invaluable member of the Stormy Lake team, working on a number of initiatives including the Alberta Gang Reduction Strategy, BCIT brand development, the Minister’s Dialogue on Charter Schools, BC Nurses' Union and the National Music Centre.
Charlie has a Bachelor of Arts Honours Economics with French from Durham University and Universite d'Aix-Marseille.