Brand scorecards

As Peter Drucker famously said, “what get’s measured, get’s managed.” This is as true of branding as it is of the rest of marketing. 

There are many flavours of brand scorecard, the one that we find to be the most useful aligns with the consumers purchase path. By looking at the key decision-making stages we can build appropriate brand measures to provide evaluations and information to make better decisions. This also ties the brand to sales which should be an essential component of brand measurement.

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Calgary

Stormy Lake Consulting
7216 Bow Crescent NW,
Calgary, AB T3B 2B9

Vancouver Island

Stormy Lake Consulting
1246 Marina Way,
Nanoose Bay, BC V9P 9C1

Phone: 1 (403) 685-3662

Email: philip@stormylakeconsulting.com